How To Brainwash The World

How Governments and Media Moguls Control Our Minds

This is nothing particularly new. I guess most of us nowadays have heard the phrase ‘the medium is the message’. Generally, this means that our message is received by our audience in relation to the medium we use to send that message.

An example would be a writer on left wing politics, who wants to get his message across to all types of different people, not just people from the political left wing. But he is halted at the first bend… because of the way his writing is presented.

He sets up a website or blog. This is the medium he has chosen to get his message across. It is dark, with lots of red highlighting. He has flashy banners which are ‘in your face’; they show caricatures of President Bush and ask us all to support the latest outrage imposed by the US Government.

He has immediately alienated any readers who are right of center (and probably center also). He has come across to some as ‘an extremist’, because they see the colors and banners as ‘extreme’. Even some left wingers may avoid his posts, fearing reprisals if they are caught reading them.

The only readership the political writer is left with are those who agree with him anyway. He has failed to get his message across to anyone new. It is almost like he is talking to himself.

The medium has become the message.

Governments know this. Media Owners know this – they are experts on generating messages in a particular style; to get the message across in a particular way and via a particular medium.

And when Governments and Media Owners work together, they have the ability to Brainwash The World.

Just think about the ‘news’ you watch on TV. When was the last time you viewed real images of War? You know – the blood, the carnage, the dismembered bodies, the people cowering in fear because they have no idea where the next strike is coming from?

Have you ever seen real images like these? And even if you have, I bet you have first been warned that ‘these images may be disturbing’. So if you don’t want to watch the real horrors of war, you turn away. Instead, you watch the pictures of soldiers ‘on operations’ and reporters who speak to the camera about ‘the latest events’, rather than seeing the gory details for yourself.

You read about all the troops who are killed and maimed in the fighting, but you do not see the full atrocity of their injuries and, unless you watch films by Michael Moore, you probably will not have seen the total distress caused to the soldiers’ families. Yes, you know it would be ‘viewing someone’s personal horror’ to see pictures of badly injured troops. You respect their and their families’ privacy. But in doing so, you fail to see the whole picture, to even begin to feel the true horrors of war.

So you become detached. You watch your Fox News and think you are getting the whole picture (even though, deep down, you must realise you are not). And many of you never stop to think of why you are receiving your ‘news’ this way.

Is it all about the ‘privacy of families’ and ensuring you are not stressed out by images?

I don’t think so.

Take a look at the article Why Media Ownership Matters and then asked yourself that question.

The article demonstrates just how much Government Involvement there is With Powerful Media Moguls and suggests what this is doing to our understanding of World events.

TV is a medium we all share. It is ‘cosy’ most of the time. We accept it into our homes – into our private lives. Because it is safe. Nearly everyone has a television in the developed World. Most of us would be lost without it. And if we don’t like what we are viewing, we can switch off, can’t we? And in any case, we don’t believe everything we see on TV, do we…?

Just think about the way the messages we see on TV are presented: ‘cozy chats’, ‘sincere’ newsreaders, pieces of humor to finish with. And TV shows all news events and all political viewpoints doesn’t it?

Well, that would be impossible because there is so much news; so many different viewpoints. So those who produce our media viewing have to be selective and choose what they think are the best things for us to view.

Trouble is, their choice will most likely not be ours, but we do not necessarily know this, as we have no access to the other information in the first place. Newspapers? Aren’t these owned by big media too? The Internet? It’s supposed to be the last bastion of freedom, but is it? Doesn’t our search engine of choice make our reading limited by what they think we should see on page one?

Who makes these choices? Who presents our messages to us? What do they have to gain from presenting the message in a particular way and through particular mediums?

Read the article about Government Involvement with Media Owners and you may have some of your answers.

You may not be a US citizen, but that does not leave you untouched. You may think that your TV viewing is uncensored and does not affect your political views. After all, we all agree that real censorship only exists in places like China, don’t we…?

But ‘Brainwashing’ sounds a little strong, doesn’t it? Isn’t that usually left to the ‘loonies’ and conspiracy theorists to discuss while we get on with our rational lives?

If you watch TV; read a Newspaper, browse the Internet, or just sit back and relax with your favourite magazine, you may well be being brainwashed. Your political views will be affected in some way, that’s for sure.

Because the medium is the message. And the messages we are receiving often lie.


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